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A great script
is the key to a play's success. Do you think Romeo and Juliet would
have achieved the same acclaim if it had been written by anybody
other than Shakespeare? In the same vein, a well-structured,
informative agenda is as vital to a meeting's success as a script
is to a play.
Too many meeting agendas consist of one or two vague statements
about the meeting's purpose. It's time to work on your
scriptwriting techniques if your agenda looks anything like
this:
Agenda:
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Discuss advertising
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Time:
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1 hour
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If you want an organized, structured meeting, you have to script
it. After all, a script contains dialogue, characters, stage
directions and props. Your meeting agenda should outline the
specific items to be discussed, the person responsible for leading
each agenda item, the time allocated to each item, any supporting
information to be reviewed, the desired outcome of the meeting and
any preparation required. For your agenda to be really effective,
you should distribute it (along with any supporting information) a
day or two before the meeting.
A meeting agenda should:
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ensure all participants are adequately prepared for the
meeting
|
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ensure each agenda item achieves the desired outcome
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save time during the meeting
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Given these goals, consider the following agenda:
Meeting purpose:
Determine the marketing required for a new product launch
Agenda item:
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Determine a timeline for the launch
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Lead
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Elizabeth
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Supporting information
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Tentative timeline included with agenda
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Preparation
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All participants to review timeline prior to meeting and come
prepared to discuss possible conflicts
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Desired outcome
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Finalize the schedule by the close of meeting
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Time allocated
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20 minutes
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Follow-up tasks
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To be determined during the meeting
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Agenda item:
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Decide what combination of print/radio/newspaper advertising
will be used during the launch
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Lead
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Simon
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Supporting information
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Advertising budget
Advertising rates for three print publications
Rates for two radio stations
Rates for four newspapers
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Preparation
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Chris from accounting to review and approve budget prior to
meeting
Marketing group to review media rates and determine their preferred
combination
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Desired outcome
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Finalize advertising schedule (during meeting)
Gain budgetary approval (next day)
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Time allocated
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40 minutes
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Follow-up tasks
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Chris to approve media budget the day after meeting
Other tasks to be determined during meeting
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A comprehensive agenda like this will save time and increase
productivity in the meeting. One of the key components is the
inclusion of supporting information. Too many meetings involve a
group review of relevant information. It's much quicker and easier
to ask participants to review this information prior to the
meeting. That way, the meeting itself can be used to resolve
problems and make decisions. And that should be the goal of every
meeting.
1. From Better Business Meetings by Robert B. Nelson and
Peter Economy © 1995 by RICHARD D. IRWIN, INC
Too many meeting agendas consist of one or two vague statements
about the meeting's purpose. It's time to work on your
scriptwriting techniques if your agenda looks anything like
this:
Agenda:
|
Discuss advertising
|
Time:
|
1 hour
|
If you want an organized, structured meeting, you have to script
it. After all, a script contains dialogue, characters, stage
directions and props. Your meeting agenda should outline the
specific items to be discussed, the person responsible for leading
each agenda item, the time allocated to each item, any supporting
information to be reviewed, the desired outcome of the meeting and
any preparation required. For your agenda to be really effective,
you should distribute it (along with any supporting information) a
day or two before the meeting.
A meeting agenda should:
 |
ensure all participants are adequately prepared for the
meeting
|
 |
ensure each agenda item achieves the desired outcome
|
 |
save time during the meeting
|
Given these goals, consider the following agenda:
Meeting purpose:
Determine the marketing required for a new product launch
Agenda item:
|
Determine a timeline for the launch
|
|
Lead
|
Elizabeth
|
|
Supporting information
|
Tentative timeline included with agenda
|
|
Preparation
|
All participants to review timeline prior to meeting and come
prepared to discuss possible conflicts
|
|
Desired outcome
|
Finalize the schedule by the close of meeting
|
|
Time allocated
|
20 minutes
|
|
Follow-up tasks
|
To be determined during the meeting
|
Agenda item:
|
Decide what combination of print/radio/newspaper advertising
will be used during the launch
|
|
Lead
|
Simon
|
|
Supporting information
|
Advertising budget
Advertising rates for three print publications
Rates for two radio stations
Rates for four newspapers
|
|
Preparation
|
Chris from accounting to review and approve budget prior to
meeting
Marketing group to review media rates and determine their preferred
combination
|
|
Desired outcome
|
Finalize advertising schedule (during meeting)
Gain budgetary approval (next day)
|
|
Time allocated
|
40 minutes
|
|
Follow-up tasks
|
Chris to approve media budget the day after meeting
Other tasks to be determined during meeting
|
A comprehensive agenda like this will save time and increase
productivity in the meeting. One of the key components is the
inclusion of supporting information. Too many meetings involve a
group review of relevant information. It's much quicker and easier
to ask participants to review this information prior to the
meeting. That way, the meeting itself can be used to resolve
problems and make decisions. And that should be the goal of every
meeting.
1. From Better Business Meetings by Robert B. Nelson and
Peter Economy © 1995 by RICHARD D. IRWIN, INC
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